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Frobei’s Sucess Case

The Success articles series is designed to share the nuts and bolts on how content creators are leveraging their communities, growing on Tacter and using this growth to nurture their socials.

We invited Frobei, who has been several times Grand Master and competitors in TFT Worlds Cup 2023, and has choose Tacter as as companion to keep growing as a YouTuber and Twitch Streamer, tho share insights on how he successfully created a new funnel for the audience to read his posts.

Frobei

What is your content about in one sentence?

I am a semi-pro TFT player and I focus only on this game. I like to make educational content to help players be better at the game!

Why did you start creating content?

I’ve always wanted to become a streamer / youtuber but I felt it was too risky at first. Then when Covid hit I decided to go all in and build my own path instead of being “just a number” in a big company

What is your content strategy?

I mainly focus on helping players. I’ve always been good at explaining things so I decided to make content about it and it worked!

At first I dedicated my time to make a Youtube channel because this is the best place to get started from zero but now that I have a community following me, I’m investing my time on Twitch to grow as a streamer. On the other hand, I also create content on Tacter because not only this proves to be extremely useful for my community (I receive positive feedback quite regularly) but it also helps me have multiple sources of income and this is essential for any content creator if they strive to live from their activity.

What is this success case about?

I’d like to share what I did recently with my Tacter posts and how it helped me reach more views and create a funnel for the audience that read my posts.

Near the end of Set 10 (TFT), I wanted to make a big post to show all competitive comps players can play in their games. The problem was that the post was simply way too long so I decided to divide it into 4 parts to make it more digestible and easier to read.

Here are the posts: - Post 1 - Post 2 - Post 3 - Post 4

But then I wanted to guide the readers to read all of them so they don’t miss the opportunity to learn about all the strong comps in TFT. This is why I “inter linked” my guides between them: at every start of the guide, I encouraged the readers to check the other three guides (see image below)

It looks like it was a great success case as 40% of readers have read all 4 posts thanks to this interlinking. Even if it’s “only” 160 people who went to the end of the funnel, it still makes 160*4= 640 views on my four posts just from these people and I multiplied by 4 the total views on my posts.

How did you came up with this strategy?

I have experience with Youtube and the notion of “binge-watching”. To make it short, when a channel manages to make viewers watch their videos one after another for a couple of videos, then it signals an extremely positive behavior for the Youtube algorithm. The latter will then promote the channel to new viewers hoping the channel will hook even more people.

TL;DR: If the viewers stay longer on Youtube ⇒ Youtube is happy because they make more money through ads. So if a channel manages to keep viewers hooked for a long time ⇒ Youtube will promote that channel

This is why it’s important to always recommend watching another video on our channel to encourage people to stay on our channel.

From this experience I thought I could apply something similar, but with Tacter. What if I manage to keep people on my guides specifically? What if I manage to make them “binge-read” my posts?

Since I had to cut my big post into four pieces, I thought that was the perfect opportunity to try interlinking.

How did you applied this strategy on Tacter?

It’s clearly not difficult to add a link in the posts, everyone can do it, but the hardest part is to convince people to click on it so you have a much better conversion rate in each step of the funnel. If you only put irrelevant links at the beginning, or the end, of each post then you will most likely not succeed in keeping viewers within your posts and they will either leave Tacter or go into someone else’s posts. The best way to convince people to click on a link is to pitch the reason why they should. Is it because the post is divided into more posts (just like I did)? Is it because they can learn something even better with the next post? Is it because you anticipated some questions and you offered an answer in another post?

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Try to avoid weak Call to Action such as: - Check my other posts here! - Check my “game name” posts here!

How can everyone apply this strategy?

There are three steps to apply this strategy:

Structuring a post

The first step is to structure the post. You can either put the links at the beginning of the guide, at the end of the guide, or in the middle when it feels relevant. The most important part is to make it feel natural. Don’t try to force it too much on people, give a good reason to click and they will do so.

Adapting it to your strategy

The second step is to anticipate it. It’s much easier to create interlinked posts when you plan it with 2 or 3 posts beforehand. For instance, you can create a lot of posts about specific builds and that is nice. But you can also create a couple of more “evergreen” posts talking about the fundamentals of the game you’re talking about (eg: how to play early game (TFT), how to manage waves mid lane (LoL)) and everytime you mention about these things in your posts, you can easily redirect readers to your evergreen guides. eg: “If you want more details about how to manage your mid lane wave, I’ve got a detailed article here to help intermediate midlaners: “link”.

What are the requirements to do it?

The only requirement you need is to have another post that is written and posted. You clearly don’t want to redirect someone to something unfinished or your “personal brand” might be affected.

When should someone apply this strategy?

I mostly want to say, every time. The more you do it, the more you create a “network” or posts that are interlinked with each other and it creates many entry points for your readers and they might “get lost” in your maze of posts. Remember that one reader can count as multiple views and you can multiply your income by 10 if on average your reader reads 10 posts instead of one.

Why do you think it was a success?

For my case, it was a success because I clearly didn’t expect 40% of the readers to complete the funnel entirely. It’s an insane number that allowed me to multiply the views by 4 for the 40% of the audience. This also means that I manage to keep my readers hooked and interested in my posts so this gives me confidence I’m doing the right thing. It’s also difficult to measure if this impacted me in other ways because my experimentation was with a small sample of posts hand it requires more interlinking posts to actually see more results.

Are you going to do it again?

Yes, I am 100% doing it again, in fact, I already started making more interlinking posts for set 11.

How much time does it take to implement this strategy?

Like I said, it doesn’t take much time or effort to put links in a post. However, it does take some time to strategize around it. It also often requires writing more posts simply because they help to fill the gap between interlinked posts. But at the end of the day, this extra work seems to be worth it because it helps to multiply the amount of views we can get from a single person and it feels extremely rewarding to see people reading multiple posts in a row and sometimes even coming to my streams to thank me for the posts I wrote.

How did you measure the success?

It is thanks to Nicolas from Tacter who shared me the results after I asked him. For now it is difficult to track this kind of metrics (conversion rate with interlinking) and it is impossible to measure the results in the short term. I believe this has more to do with long-term results and interlinking is simply a catalyst for growth on Tacter.

How does Tacter fit into your lifestyle?

I find a good way to include Tacter as a tool I give to my community: after every video I make on Youtube, I always make a “cheat sheet” on Tacter so people can bookmark it and find the information quickly when they’re playing TFT.

I’m also now promoting more and more on my streams as my cheatsheets actually answer a lot of questions I regularly have on Twitch.

Now “making a Tacter post” is like a reflex I have in my workflow. Whenever I want to make a video or an educational post, I think of making something on Tacter to help as many people as possible.

What are your goals on Tacter?

Tacter is a place where I can grow in multiple ways as a content creator:

I can provide more value to my community with my posts ⇒ that makes them want to stick more with me
I can attract new people and make them follow me ⇒ Tacter is a website that attracts more and more people with SEO and that’s a great way to be discovered!
I can build another source of income thanks to ad revenue ⇒ this helps me to be more financially stable and hire people to help me grow on Youtube or Twitch for instance

What’s the sharpest insight you can offer other content creators about growing a community?

The most important part is consistency. In Social Media it’s easy to be forgotten if you stop making content for a short amount of time.

So it’s important to create a schedule that fits your lifestyle (including rest time) and stick to it.

Who is another Tacter creator who is a source of inspiration?

LeDuck is a great source of inspiration on Tacter. He’s been making posts that are different from the majority of creators and he’s discovering a lot of stuff when it comes to writing valuable posts on Tacter.

Takeways

Strategic Interlinking for Content Funneling: My success case demonstrates the effectiveness of strategic interlinking within content pieces to guide readers through a series of related posts. By breaking down a comprehensive guide into digestible parts and interlinking them, I witnessed a significant increase in engagement, with 40% of readers following through the entire series. This approach not only enhances user experience but also multiplies views and fosters deeper engagement.
Adaptation of Established Strategies: I drew inspiration from successful content strategies, such as YouTube's "binge-watching" model, and adapted them to the context of Tacter. By understanding the importance of keeping users engaged within the platform, I strategically placed links within posts and crafted compelling calls to action to encourage readers to explore related content. This adaptation underscores the value of leveraging proven strategies across different platforms.
Consistency and Community Building: A key insight highlighted in my article is the importance of consistency in content creation for community growth. By adhering to a regular posting schedule, I can maintain audience engagement and avoid being overshadowed in the fast-paced world of social media. Additionally, I emphasize the role of platforms like Tacter in providing opportunities for creators to provide value to their communities, attract new followers, and diversify income streams.

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